Youth Health

The project covered a broad scope, including brand strategy, brand identity, website, and product design. The main challenge was to ensure alignment across all areas while creating a cohesive and consistent experience. A key aspect was translating complex and detailed health data into a clear, understandable, and human-centric user experience, while maintaining scientific credibility and usability across all touchpoints.

The work started with defining the brand strategy, which established the foundation for the overall design direction. Based on this, a cohesive brand identity system was developed and extended across the website and product ecosystem to ensure consistency across all touchpoints.

The mobile application was redesigned from the ground up, focusing on translating complex health data into a clear and human-centric experience. The process was highly iterative, supported by close collaboration with the founding team, enabling fast feedback loops and continuous validation through user testing.