Every

( Scroll )

( 2025 )

( the client )

Every is a fintech platform that gives founders a complete back office in one place—from incorporation and banking to payroll, bookkeeping, and taxes. Built by founders who experienced the operational chaos of running startups firsthand, the platform replaces the patchwork of tools most teams rely on. Backed by Y Combinator and Redpoint Ventures, Every has already processed $60M+ in payroll without a single penalty filing.

( Industry )

Fintech
Series A

( Category )

Branding
Web
Motion

( Website )

every.io

( the challenge )

Every needed a refreshed identity that could signal credibility in fintech while remaining approachable to founders. The goal was to create a recognizable symbol and cohesive design system that would resonate across the brand, marketing, and product.

On the marketing site, the system steps forward without raising its voice. Typography sets the hierarchy, the dawn-to-dusk palette anchors the surface, and product moments earn their place inside the same language the rest of the brand speaks.

( solution )

We created a brand identity inspired by the feeling founders have at the start of a new day: clear, energized, and ready to build. This idea of momentum and empowerment shaped the visual system, built around the balance of light and dark to reflect the rhythm of a founder's day. The concept is expressed through the core symbol, a family of product icons, and gradients inspired by dawn and dusk. The redesigned website strengthened engagement and improved lead quality by 500%.

( credits )

Design lead
Ondřej Jelínek
Brand Design
Vanda Žáková
UX/UI Design
Vanda Žáková, Martin Ludvík, Lenka Leová
Webflow Development
Jan Růžička