Ogre.ai

( Scroll )

( 2026 )

( the client )

Ogre.ai is an AI-powered forecasting platform helping energy companies optimize operations through accurate predictions. By leveraging machine learning, it enables smarter decisions across complex energy systems.

( Industry )

Energy-tech

( Category )

Branding
Web
Product

( Website )

ogre.ai/en

( the challenge )

Ogre.ai required a brand refresh alongside the design of its website, web application, and mobile application. The objective was to align the updated brand with its technical capabilities while ensuring consistency across all digital products. A key challenge was translating complex concepts and data-heavy inputs into a clear, understandable, and user-friendly interface.

An icon family built for the breadth of an energy platform — devices, weather, tariffs, alerts, AI. Each one cut from the same blueprint, so a new product surface can be assembled without inventing a new visual every time.

( solution )

We developed a bold and intelligent design system as part of a broader scope including the brand refresh, website, web application, and mobile application. The visual language is inspired by data flows and predictive patterns, combining structured grids with fluid elements to reflect both precision and adaptability. A distinctive symbol and dynamic color system reinforce the brand's analytical and forward-looking character while ensuring consistency across all touchpoints.

The mobile app is where the data has to land. Forecasts, tariffs, potential savings, carbon impact — all on one screen, all without the spreadsheet feeling. The system stays out of the way so a quick glance answers the question.

( credits )

Design Lead
Ondřej Jelínek, Filip Kominik
Brand Design
Martin Ludvík
UX/UI Design
Martin Ludvík, Vanda Žáková, Lenka Leová
Development
Matouš Barnat