Littlebit

( Scroll )

( 2026 )

( the client )

Littlebit is a mobile application that enables users to save in Bitcoin through everyday card payments. Users can define a savings percentage, and with each transaction, a small amount is set aside. These amounts are accumulated and automatically converted into Bitcoin, providing a simple and systematic approach to long-term saving.

( Industry )

Fintech
Crypto

( Category )

Branding
Web
Product
Motion

( Website )

www.littlebitapp.com

( the challenge )

Littlebit needed a brand that reflected their philosophy of simplicity and precision while standing out in a crowded digital space. The challenge was to create an identity that feels minimal yet expressive, capturing both creativity and technical excellence.

A glass icon family that turns everyday actions — paying, syncing, saving — into a branded experience. Cut from the same brand atom so the app, marketing surfaces, and event materials read as one product.

( solution )

We designed a refined identity system built on modularity and clarity. The concept of “small pieces creating something bigger” informed the visual direction, from a flexible logo system to a clean typographic approach. Subtle interactions and a restrained color palette bring warmth and personality without overwhelming the core message.

( credits )

Design Lead
Ondřej Jelínek
Brand
Vanda Žáková
UX/UI Design
Vanda Žáková, Lenka Leová
Webflow Development
Jan Růžička