Carl for Social

( Scroll )

( 2024 )

( the client )

Carl for Social is a data-driven social media platform designed to support creators, influencers, and brands in understanding and improving their content performance. The platform combines analytics, trend insights, and reporting tools to translate complex social media data into clear, actionable information across major platforms such as Instagram, TikTok, and YouTube.

( Industry )

MarTech

( Category )

Branding
Web
Product

( Website )

www.carlforsocial.com

( the challenge )

Creators don’t need more graphs; they need guidance. Carl existed to translate the noise of analytics into meaningful direction — but the brand and product weren’t yet expressing this promise. The challenge was to bridge the invisible world of data with the visible world of creator intuition. To craft a brand that feels like a companion, not a dashboard — and an app experience that turns complexity into clarity.

( solution )

We created a warm and human-centered visual identity built around connection and clarity. Soft shapes, approachable typography, and a cohesive color system reflect inclusivity and optimism. The brand system is designed to scale across campaigns, making complex social topics easier to understand and engage with.

( credits )

Design Lead
Filip Kominik
Brand Design
Martin Ludvík
UX/UI Design
Martin Ludvík, Lenka Leová
Webflow Development
Jan Růžička