TOTOM is addressing the multi-billion dollar secondary ticket market to ensure revenues are allocated to the rightful owners. Their platform provides insights, helps to prevent frauds and aims to engage fans in new ways.
The client approached us to create a bold identity that would differentiate them from other ticketing platforms. We identified two target groups: fans (mostly Gen-z) and events promoters. The visual identity therefore looks fresh and fan-friendly, but at the same time reliable and professional.
To communicate this, we created a strong and memorable logo that represents both the community and the ticketing platform. The main character of the brand is set by a bold condensed typeface together with bright orange color. As further supporting elements of the identity, we created a collection of ticket-shaped stickers accompanied by a hand-drawn set of illustrations for a more friendly and approachable impression.