Duken & v. Wangenheim

The Client

Duken & v. Wangenheim is a long-established, highly respected broker in Munich's residential real estate market, renowned for exceptional service, professionalism, and accountability. The brand is a market leader in real estate in the Munich area, with a growing network of active partners. Forward-looking, yet rooted in tradition, Duken & v. Wangenheim epitomises sophistication and discretion, the discerning clientele a curated selection of refined living experience.

The Challenge

While Duken & v. Wangenheim's reputation and success continued, the company's digital presence was not up to its own standards of excellence, and the website had become outdated. The UX was bumpy and navigation was not user friendly, the visual design failed to communicate the core values, and the website technology was outdated. A significant pain point was poor responsiveness, which dramatically affected performance as the majority of visits come from mobile devices.

The challenge our team faced was to redesign the UX/UI to comply with best practices and design trends while ensuring accessibility for the older demographics who constitute a still significant section of the client base. We knew that critical emphasis would need to be placed on mobile design. The visual design also needed to emphasize aesthetic sophistication and precision. In terms of technology, the client sought a cost-effective and easy-to-manage solution that would integrate seamlessly with their existing in-house maintained CRM.

The Solution

Our first step was to devise a lean UX strategy, with a strong emphasis on intuitive navigation and user-friendly interfaces. We opted for mobile-first designs to ensure a seamless and intuitive user experience and to capture the undivided attention of the mobile audience. We then carefully crafted every detail of the website, striking a delicate balance between sophistication and simplicity.

Our design focused on minimalism, ensuring that every element served distinct and natural purpose and contributed to the overall aesthetic appeal. Our goal was to set a new standard for online real estate presentation and journey, and to transition real estate into a mobile-first era. Collaborating closely with the client's team, we maintained open lines of communication, providing regular updates on the design and development progress. Today, we are proud to unveil the stunning result of our collaboration: a digital masterpiece that showcases Duken & v. Wangenheim's unrivalled commitment to a detail-oriented personal approach to clients and properties with sophistication and clarity. . Welcome to a world built on on a trusted tradition and an unfailing forward-looking spirit – welcome to Duken & v. Wangenheim reimagined by TRAU.